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Did you know? - Events

Did you know that Lowestoft Vision create a wide range of events in the town centre?

Over the last few years Lowestoft Vision has delivered engaging, interactive and fun events that help to raise the profile of Lowestoft town centre as a great place to work and shop. These events have seen increased footfall year-on-year, and receive fantastic feedback from businesses and visitors alike.

Our exciting events have included: • The summer Turtle Trail • Halloween celebrations, trails & Spooky Saturday • Annual pancake day races • The summer Freddie the Fish and Friends Trail • 1940s weekend • Christmas light switch on and festive events • Discover Lowestoft Ghost Walk • Christmas Parade • Easter Trail • Street Velodrome Plus support & sponsorship of: • Lowestoft Summer Festival • Petticoat Lane • Flipside Festival • Scores Race • Lowestoft Half Marathon • Parade on the Prom

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Did you know? - Discover Lowestoft

Discover Lowestoft Logo

In May 2015, following on from consultation with our BID levy payers, Lowestoft Vision launched Discover Lowestoft, a new brand for the town to share information and promote businesses, news, offers and events to locals and visitors alike. This initiative included a striking new logo, website and social media pages. All businesses within the BID receive a free listing on the website where they can add special offers, events and news. Under the banners “love, shop, stay, eat, play”, Discover Lowestoft provides interactive, up-to-date information about news and upcoming events taking place within our town, as well as providing visitors with information on where to shop, eat and stay.

If you are a business within the BID area and would like to be featured, or if you have an offer or deal you would like us to promote, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Visit the Discover Lowestoft website here.

Lowestoft Vision Renewal - How to vote


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 In April 2018 ballot papers will arrive at all BID businesses asking them to vote for the renewal of the Lowestoft Vision BID. The ballot will be carried out via post and full details of how to vote will be sent out with the ballot notice.

Voting yes will secure the BID in Lowestoft for the next five years and ensure investment will go towards improvements to make Lowestoft an even greater place to work, visit and do business.

Voting will be open from 27 April 2018 and votes must be returned by 5pm 24 May 2018.

Without a successful yes vote, Lowestoft Vision will cease as a company along with all of the benefits of its various projects as services, some of which are listed below. A simple majority of the votes cast is all that is needed to keep Lowestoft Vision continuing with its ongoing projects and start exciting new ones. 

What will be lost if Lowestoft Vision BID is not renewed?

. Part funded PCSO

. Town radio security scheme and Shop Watch app

. Events including: Christmas light switch on, Freddie the Fish trail, the1940s weekend,  Spooky Saturday and the annual Pancake Race

. Cardboard Collection scheme

. Christmas lights and Christmas trees

. Discover Lowestoft website and social media

. Hanging baskets and floral displays

. A voice for businesses

…and much more!

The Countdown to Lowestoft Vision’s renewal begins

The Business Improvement District (BID) for Lowestoft fired the starting gun earlier this week (27 March) to secure another five years in which to further boost the success of the town centre.

Since 2013 Lowestoft Vision, which is managed by Suffolk Chamber of Commerce, has been working with its BID businesses and other partners to make the town centre more appealing, more attractive, more influential and more secure.

Over 40 businesses from the BID area were joined by other businesses, public sector partners and Lowestoft Vision staff for a cheese and wine reception at Hoseasons’ headquarters.

They heard about the arrangements for Lowestoft Vision to renew its contract and carry on delivering its many great initiatives, including the Christmas lights and trees, the part-funding of a town centre-based Police Community Support Officer, the town security radio scheme, Cardboard collection, the hanging basket displays and the many special events such as the 1940s weekend, Christmas lights switch on, Freddie the fish trail, Pancake day race, Spooky Saturday and many more.

All levy-paying businesses within the Lowestoft Vision BID area will be sent a ballot paper in the post from 23 April, with voting beginning on 27 April. This ballot closes on the 24 May and the outcome announced soon afterwards once the papers have been counted.

John Dugmore, chief executive of Suffolk Chamber, spoke at the event and focused on the 2.9% increase in footfall achieved in the BID since 2013.

“When this figure is compared to the general decline in high street business in that time and for the years before and after – then a trend-bucking 2.9% is a massive proof point in favour of what Lowestoft Vision has achieved and an indication of what it will achieve over the next five years if our mandate is renewed.”

Matt Griggs, store manager of Coes in Bevan Street East added “our business here is one of the fastest growing branches in our company across East Anglia. Why?

“Because Lowestoft is slowly becoming a place where there is shopping, events and things to see and there is a purpose to visit. Lowestoft Vision has already set down the foundations of a town that is enjoyable to be in and a pleasure to visit.”

Lowestoft Vision chair, Danny Steel, detailed the many initiatives that had contributed to this success and urged a ‘yes’ vote to allow another five years of work to be undertaken.

“To allow Lowestoft Vision to deliver even more footfall-increasing schemes, we need a simple majority of the votes cast. It is important to bear in mind that a ‘no’ vote will mean that Lowestoft Vision will cease to exist as a company along with all the benefits of its various projects and services.”

Amie Mullen Lowestoft Vision's Business Co ordinator said “It was a great, positive evening and we feel that we are really starting to put our mark on Lowestoft. We are here to improve the overall experience of our town, whether you are a visitor, a business or a resident. It’s really as simple as this, if we are not successful, then everything will completely come to an end, all the wonderful events, our town centre PCSO, the list is endless.”

Lowestoft Vision has produced a new business plan setting out its objectives should it successfully renew its mandate in May which will be circulated to BID levy-payers next month, and available on their website from mid-April.

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Did you know?.....

NB PCSO Mike Soames.8

Part Funded Police Community Support Officer


In 2015 Lowestoft Vision, on behalf of BID businesses, began to part-fund a full-time Police Community Support Officer (PCSO) to work solely within the BID area.

As part of the agreement with Suffolk Constabulary, Lowestoft Vision is able to set the priories each quarter for the PCSO that are based on the needs of our businesses within the BID area. These priorities included reducing crime, reducing street drinking and street begging and to enforce parking restrictions.

Because of this, from April 2015 to April 2017 there has been a 23.8% reduction of shop thefts in the BID area. Anti-social behaviour has been reduced by 34.5% from April 2015 to April 2017. 778 Parking notices have been issued by BID PCSO from April 2015 to April 2017 and over 2390 PCSO patrol hours delivered in the BID area (April 2015 – April 2017).

Lowestoft Vision Logo