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Christmas spectacular

Our Christmas Spectacular begins with the biggest Christmas parade Lowestoft has ever seen, commencing at 4pm from Station Square and finishing at Marina Theatre. A special Santa Train will be looping the town centre for the duration of the event on London Road North, simply pay as you ride. Bring your little ones in their festive fancy dress.

There will also be a fun fair, face painting, bouncy castle, giant snow globe, Reindeer and two Christmas Fayres with food, drink and gifts on offer, linking the entire town centre to make it a Spectacular event! Oh, did we mention the FREE PARKING!*

******  We are asking all businesses to stay open till 8pm *******

Full event map can be viewed here:

Discover Festive Fun at Christmas with Discover Lowestoft, a project of Lowestoft Vision

*Free parking from 4pm in all surrounding car parks, excluding Railway Station Car Park


Christmas lights switch on


Saturday 18th November 3pm - 6pm


Come down & get festive with the Lowestoft Light switch on. There's entertainment from 3pm with performances by Group A, Breeze Redwine and Mark Read from boy band A1, along with members of the Panto cast Aladdin and other VIP’S. 

Members of the public will be in with the chance of entering our free competition for one very lucky family to win the incredible opportunity to press that magic red button and turn on the Lowestoft Christmas lights at 5pm by finding our four Christmas Elves on the Shelves hidden in shops in the town centre.

This event is hosted by The Beach Radio

Plus there will be the Transport museum’s Santa Bus, fun fair and food.


Lowestoft Vision Members Forum

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Lowestoft Vision, your Business Improvement District, is proud to represent its businesses of Lowestoft and is commited to a better town for everyone. We would like to hear more from our organisations we represent in order to create plans for the next five years. Join us for this interactive workshop where you will get the chance to share your feedback on Lowestoft Vision's work so far, and help plan our activity for the future. To confirm your attendance please email This email address is being protected from spambots. You need JavaScript enabled to view it.

New summer trail

Once again, Lowestoft Vision are hosting the annual summer trail. However, this year we have a new character and his name is Freddie the fish, accompanied by his 19 friends.

The new trail called Find Freddie and Friends will begin on the 30th July and run through till 3rd September 2017 and includes 20 giant fish located in various shops and buildings from Whapload, Historic High Street and through to the town centre.

These fantastic tropical fish each have their own unique design and even have names, they have braved the North Sea to enjoy a traditional British holiday in our wonderful town.

Alongside the normal trail, there will also be the opportunity to collect 6 stamps hidden within shops in the town centre.

Lowestoft Vision will be inviting all members of the public and visitors to the town to turn fish detective, discovering the locations of the fish and stamps.

A fun interactive map is available to assist with uncovering the locations of each fish and stamp, please visit http://www.discoverlowestoft.co.uk/find-freddie-the-fish-trail/.

An exciting 12 months ahead for Lowestoft Vision

Lowestoft Vision, the Business Improvement District (BID) managed by Suffolk Chamber of Commerce, has announced an increase in its resources in order to better deliver initiatives and projects to further boost the town centre’s attractiveness to shoppers and visitors alike and help guide the BID through its renewal.

Lowestoft Vision has made considerable progress in delivering on its four key objectives aimed at improving the attractiveness of Lowestoft and increasing footfall: to make the town centre more secure, more attractive, more appealing and more accessible and are now carefully planning both the initiatives for the next 12 months and the process that they hope will lead to the renewal of Lowestoft Vision’s BID contract as a result of the balloting of its levy paying members.

Darren Newman, who has been Lowestoft Vision’s manager since it was launched in 2013, has recently moved onto work for Hoseasons as a brand manager. His role is now being delivered in an enhanced way through the support of Ann-marie Doggett, Lowestoft Vision’s events & promotions co-ordinator, who will assume more of a front line role in liaising with members, as well as delivering Lowestoft Vision’s many initiatives, Danny Steel, Chairman of Lowestoft Vision and other members of the board, plus extra resourcing and expertise from Suffolk Chamber of Commerce.

The company have also contracted with Central Management Solutions (CMS) to help manage the requirements of the renewal process up to the results of next year’s ballot.

CMS is a specialist team with a great local and national track record in turning around town centres for the better and in managing BIDs. The company provides proven and innovative support to locations through the management of BIDs and are pleased to have their crucial expertise and support at this important time for Lowestoft Vision.

Fiona Wright, COO of CMS commented: "Our role is to help support and guide the Lowestoft Vision BID through the months leading up to its first renewal. The Lowestoft Vision BID team is already concentrating and working exceptionally hard on delivering a very full programme of projects, all of which are key to local businesses. I am very pleased therefore that we can add that extra support for renewal planning and be an additional part of the team at this exciting time for their future plans."

Danny Steel added ‘'Lowestoft Vision is delighted that CMS has come on board to work alongside the current team in taking our BID to renewal in May 2018. CMS come with an impressive record of success in BID renewals so we are confident they will be able to do the same for us. It’s very refreshing to work with a company that not only has the required skills and experience but also the enthusiasm to get the job done. These are exciting and positive times for Lowestoft and the business community in particular.'’
David Howard, Managing Director of Palmers Departments stores and member of the Lowestoft Vision Board stated “We fully support Lowestoft Vision and certainly think that the help and support from CMS is the way forward.”

The Lowestoft Vision team, comprising the board, their partners and staff, are looking forward to an exciting and successful year ahead.

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