Lowestoft is Part of the Healthy High Streets Campaign
Lowestoft has been chosen as one of 29 High Streets to receive support from Boots UK, the Co-operative Group, Marks & Spencer and Santander.
The charity Business in the Community (BITC) made the announced the first 29 of the 100 towns across the UK that will be supported by big businesses through its new initiative to transform UK high streets.
The application to BITC was made by Lowestoft Vision a business lead organisation which is part of Suffolk Chamber of Commerce. Within the application Lowestoft Vision was able to detail their achievement to date which include the towns Street Ambassadors, events and street decoration as well as highlighting future projects such as mystery shopper campaigns, marketing and town centre development.
The BITC initiative; Healthy High Streets, seeks to create 3,000 jobs, increase footfall by 10% and reduce empty property units by 20% over a three year period in selected towns across the UK - through dedicated support from founding partners Boots UK, the Co-operative Group, Marks & Spencer and Santander.
The campaign is focused on towns that demonstrate a need for the support, have potential for growth, have an established or emerging partnership to improve the town and are served by the businesses involved in the campaign.
Lowestoft will now receive:
- A bespoke package of support tailored to the exact needs of the High Street
- Access and engagement with corporate business leaders personally and professionally interested in the High Street
- A local corporate business leader linked with the local partnership team to support the vision for the High Street
- Resources from campaign partner organisations - such as Business Improvement Districts (with British BIDs) and the British Council of Shopping Centres (BCSC)
These new partnerships with business will help towns to drive footfall, occupy vacant properties and ultimately create jobs.
Darren Newman Lowestoft Vision BID Manager said “We are delighted to have been selected into the Healthy High Streets campaign. In a short space of time we have been able to develop a town team made up of local businesses to tackle the issues that our important to increasing footfall into the town centre.”
“This campaign will provide further support to Lowestoft and enable Lowestoft Vision to drive forward our projects”
Between them the founding partners of Healthy High Streets have a presence in over 9,000 stores and branches in towns across the UK. To increase the impact of the campaign beyond the 100 chosen towns, the founding businesses have each committed to spread the knowledge and best practice from their work on the campaign throughout their store and branch locations across the UK.
Business in the Community will also work with the Department of Community and Local Government’s (DCLG) Future High Streets Forum and the Prince’s Foundation for Building in the Community to deliver the campaign.