Lowestoft Christmas lights switch on
Christmas lights switch on helps to increase footfall into town
The annual turning on of the Lowestoft Christmas Lights took place on Saturday 19th November 2017, with this year’s event being the fourth, run and organised by Lowestoft Vision. As part of the celebrations Lowestoft Vision finances the event, installation of the Christmas lights from the Bascule Bridge through to the Historic High Street and the Christmas trees on London Road North and the Triangle Market.
Whilst cold and crisp the weather for the day was fair and helped to encourage shoppers throughout the day as the team at Lowestoft Vision prepared for the event.
M&S store manager Mark Lefltey said “We have had a great day in store with sales up 11% on last year”.
The event programme included a children’s Fun Fair and live stage entertainment from 3pm with The Beach. To help keep everyone refreshed Lowestoft Vision & East Point Rotary club provided a mulled wine and Roasted Chestnuts stall.
Lowestoft Vision in partnership with Waveney District Council also sponsored free parking in the town from 2pm.
The stage entertainment begun with the Lowestoft Vision and Discover Lowestoft Elves on the Shelves Competition. The competition was to find the names of the four elves which had been hidden at Game, Claire’s, Hughes and Starbucks. The winner of the competition was 4 year old Toby and his sister Ruby, their prize was to help turn on the on the lights at 5pm.
Rosie Allen store Manager at Claire’s said “the trail and event was great, the shop was full all day”.
Other entertainment on the stage included a performance from the DPA show Choir, before the Lowestoft Players took to the stage to perform part of their Christmas Spectacular show.
It was then over to The Beach to introduce new music act James TW who was an instant hit with the thousands of people who had gathered around the stage.
At 5pm The Beach, James TW, Lowestoft Mayor Nick Webb and Santa were joined on stage by competition winners Toby and Ruby to turn on the Christmas Lights.
Darren Newman, Lowestoft Vision BID Manager said “Footfall data shows that we have seen a large increase in the number of shopper’s in the town this year compared with last year’s event, a number of business have also reported a big increase in sales throughout the day. We are of course delighted that the public have shown their support for the town and grateful to all of our performers”.
Following a request from Lowestoft Vision a number of business in the town extended their opening times until 6.30pm. Sue Patterson from Palmers Department Store Said “The additional hour of opening helped to capture additional spend in the store”.